I’ve spent the past 20 years in marketing, working across different industries and learning what really makes products stand out. My journey started back in 2005, and along the way, I’ve taken on roles like Head of Product Marketing in the IT/Telecom sector, Strategic Planner at an Ogilvy-affiliated agency, and Marketing Manager in the aviation industry.
In 2011, I decided to start my own marketing agency, offering a full range of services. A few years in, I realized what I enjoyed most — helping companies articulate what makes their products special. That’s when, in 2019, I pivoted the agency to focus on creating value propositions. This shift led to the creation of the Value Proposition Toolkit, a practical framework I’ve used on countless projects — both for clients and my own products.
Today, I continue refining the toolkit and working with businesses to help them communicate clearly and connect with the right customers. I love digging into products, understanding what makes them tick, and turning that into messaging that resonates.
I’m also the founder of Roxx.ai, an AI-powered platform that transforms product insights into strong value propositions and effective marketing materials.
On top of that, I’m the CMO at STON.fi DEX, the leading decentralized exchange on the TON blockchain. I’ve been part of it since day one — building the marketing team and processes from scratch.
Occasionally, I also work as a fractional CMO for tech companies and provide marketing consulting services, helping teams find clarity, shape their positioning, and scale faster.