When launching a business, our ultimate goal is to have customers purchase our product. But what motivates people to buy? It’s their perception of value. So, how can we effectively communicate this value, ensuring it addresses real customer needs rather than our own imagined ideas? The answer lies in creating a compelling value proposition. Developing a value proposition from scratch can be challenging, particularly for those new to the process. That’s where techniques and frameworks come in, simplifying the task at hand. With a specialization in developing value propositions, I… Read More